First Order Offer
Join The Standard Society and enjoy a welcome discount on your first purchase.
Crafted from premium materials with meticulous attention to finish. Each piece is designed to age gracefully and endure beyond the season.
Complimentary shipping on all orders. Orders ship within 1–3 business days; estimated delivery 7–15 business days. Returns accepted within 30 days, unworn with tags attached.
S: Chest 36–38\" · M: 38–40\" · L: 40–42\" · XL: 42–44\". Size up for a relaxed silhouette, down for a slimmer fit.
The Detail
Inspired by the watchmaking heritage of Lake Lugano, the Lugano Classic Watch brings Swiss precision aesthetics to everyday wear. Its clean dial and waterproof construction make it as practical as it is elegant. The ideal watch for the man who values substance alongside style.
The Community
Words from members around the world.
“"Such a beautiful collection! High-end aesthetic for a very reasonable price."”
“"Classy pieces that never go out of style. Super fast shipping and amazing service."”
“"Absolutely love the elegant, timeless style. Great quality and fits perfectly!"”
The Standard Society
Apparel — Chest (cm)
| Size | Chest | Waist | Length |
|---|---|---|---|
| S | 92–97 cm | 76–82 cm | 69 cm |
| M | 98–103 cm | 83–89 cm | 71 cm |
| L | 104–109 cm | 90–96 cm | 73 cm |
| XL | 110–115 cm | 97–103 cm | 75 cm |
| XXL | 116–121 cm | 104–110 cm | 77 cm |
Footwear
| EU | UK | US | Foot length |
|---|---|---|---|
| 39 | 5 | 6 | 24.5 cm |
| 40 | 6 | 7 | 25.0 cm |
| 41 | 7 | 8 | 25.5 cm |
| 42 | 8 | 9 | 26.5 cm |
| 43 | 9 | 10 | 27.0 cm |
| 44 | 9.5 | 11 | 28.0 cm |
| 45 | 10.5 | 12 | 28.5 cm |
| 46 | 11 | 13 | 29.5 cm |
Measurements are approximate. Between sizes? Size up for a relaxed fit, down for a slimmer fit. For footwear, measure your foot heel-to-toe and match the closest length.